“Providing innovative ideas and big results in
PR, Strategic Communications & Digital Content”
Do you need to build a loyal tribe of customers or members? Creative storytelling is the way to get there. Using traditional, digital and social media, Cori gets big results for her clients because she knows what makes a good story and what...
For many companies, relying solely on earned media isn’t enough. While traditional PR can be a powerful tool to build your company’s brand and profile, there are a shrinking number of outlets that mean looking to sponsored, or paid...
Thought leadership is an emergent channel of media strategy for business leaders, corporate executives and CEOs. Thought leaders are innovators who drive the conversation around a particular industry. Rather than waiting for media to come to...
If you’re a company or organization that needs to build a loyal tribe of customers or members, you need creative storytelling to get there. With two decades of experience as an award-winning journalist, author, editor and media relations consultant, I help your company or organization get noticed, get in the news and build buzz. My unique approach to building tribes through storytelling combines earned media with sponsored content and thought leadership. My digital content & communications strategies often get unexpectedly big results for my clients. Check out the case studies page for more details. With strategic planning, creative ideas, media connections and knowledge of the latest industry trends, I can help identify your company’s story and promote it in publications that reach the biggest audience. I know what makes a good story and how to share it in a way that will make it stand out from the crowd.
Public relations, the media landscape and the digital media scene is constantly changing. It’s my job to keep up with it all and help your company get into the news – whether it’s a traditional newspaper, a TV network, a blog or an Instagram feed. That’s a lot of different channels, a lot of different approaches. I synthesize them all in one easy package. It’s complimentary to advertising for most companies and for some, it’s a great alternative. Here’s why: compared to advertising, editorial stories generally result in a much greater return on investment for most of my clients. That’s because editorial coverage is considered an objective, third-party source of information and so, those stories are read and received very differently. For a fraction of the cost of advertising, companies and organizations can get solid editorial coverage in print publications, online magazines and blogs for much better value. Don’t believe me? Just ask Bill Gates.
Please email Cori for more details.
Working with a single consultant means your company gets my full attention and I am responsible for all your media relations needs. That kind of one-on-one relationship can garner big results on all sides – attention to detail, cultivating an expertise in your company and maintaining meaningful media relationships. Companies hire me for my ideas, my media connections and my background in journalism, publishing and PR. They keep hiring me because of my results. Combining my years of experience as an award-winning journalist with my expertise in PR, communications and branding means I’ve got my finger on the pulse of what makes a good story, what story will draw readers and how to really engage your clients, buyers or audience in a meaningful way. Everyone – and every company – has a good story. Most have many stories. Figuring out how to tell the right story at the right time and to whom is the key to your company’s success. Let me help you!
“If I were down to my last dollar, I’d spend it on PR” – Bill Gates, Founder of Microsoft Learn More