Blog

Launching a New Column on Commercial Real Estate

Posted on Mar 14, 2016

Launching a New Column on Commercial Real Estate

This week, I launched a new column in RENX about commercial real estate on the west coast. I’ll be featuring leaders in the industry as well as interesting projects and trends in commercial real estate in Vancouver, Calgary, Edmonton and beyond. If you have any ideas, send me an email at cori@corihowardcommunications.com Here’s the first story, featuring Wesgroup’s successful retail development at Brewery District in New Westminster. You can read the full story...

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PC Urban’s New Industrial Development in Mount Pleasant Gets Big Coverage

Posted on Dec 16, 2015

PC Urban’s New Industrial Development in Mount Pleasant Gets Big Coverage

PC Urban’s new Lightworks building in Mount Pleasant has been featured in Business in Vancouver, The Vancouver Sun, Bisnow, RENX and Vancitybuzz this week. What made the story interesting was the fact that PC Urban Properties will be transforming an old, fairly non-descript industrial building, The Lightworks Building, into something innovative and unique to the neighborhood. It will become one of the city’s rare industrial heritage buildings to be re-imagined and preserved, providing state-of-the-art office and retail space in a area with nominal, if any, supply, and nothing newly-constructed or of this quality. But beyond the site’s architectural...

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When Patagonia Opens its First Vancouver Store, Everyone Wants a New Coat

Posted on Mar 11, 2015

When Patagonia Opens its First Vancouver Store, Everyone Wants a New Coat

I recently worked with Patagonia on the launch of its first stand-alone store in Vancouver, on West 4th in Kitsilano. In addition to getting stories out there about how the company engages local artists, we got dozens of local bloggers to review the latest Patagonia gear. The store was featured in The Vancouver Sun and The Vancouver Province, and we got the latest Patagonia gear – their traceable down jackets – discussed on several TV networks – CTV and Global – in advance of the Christmas holiday shopping season. For the big opening launch party this spring, we got a dozen media outlets to join in the fun. The store was packed with hipsters,...

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First Nations Media Relations

Posted on Jan 15, 2015

In 2014, I worked with several First Nations to develop a media strategy focused on getting stories into the mainstream media about issues important to them. With many First Nations in Western Canada now facing compromised relationships with government and the natural resource industries, primarily caused by a lack of consultation before making key decisions, media relations is now more important than ever in getting First Nations stories, ideas and messages out there to the general public and to decision makers. Over the past year, I’ve been working to help several First Nations develop their stories. Those stories went on to be published in the country’s...

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Want a Library in Your Pocket? This new app can help you

Posted on Oct 16, 2014

Want a Library in Your Pocket? This new app can help you

Last night, BitLit CEO Peter Hudson was on Dragon’s Den making his pitch for a new app that promises to change the future of publishing and forever alter the way we read. New host, Vikram Vij, said it was like a library in your pocket. And he’s absolutely right. If you have a print book, you can now get a free or heavily discounted ebook using BitLit. It’s a really cool story and you can read more about it in Marsha Lederman’s story in The Globe and Mail today....

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Hiring a New CEO = Making Headlines

Posted on Jun 22, 2014

Hiring a New CEO = Making Headlines

When Modo asked me to work with them to promote their brand new CEO, I was so excited. I’d worked with them as a partner on a real estate media campaign and knew a little about their rapid growth and their potential for more. But on its own, the story of a company hiring a new CEO is not news. What made it news and what landed Nathalie Baudoin on CBC Radio – English and French – as well as in the Vancouver Sun, the Vancouver Courier, Business in Vancouver and BC Business magazine is my best kept secret – knowing what turns the ordinary into the extraordinary, what turns every day events into something that will matter to readers and viewers. In...

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