Blog

Hitting the front page of the Vancouver Sun

Posted on May 22, 2014

Hitting the front page of the Vancouver Sun

Onni’s Charleson is a new condo development in Yaletown. We helped them make the front page, as well as getting coverage online, with a video, by tapping into the latest real estate trend: supersized condos for...

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Why storytelling is still more important than “content”

Posted on Apr 22, 2014

Why storytelling is still more important than “content”

The reason I work in PR is the same reason I started my career in journalism – I want to tell memorable, authentic stories about the products, people and places I love. When there are great stories, I want to tell them, share them, and maybe learn something along the way. How often have you heard the expression: “content is king?” That phrase is now used so often, it’s become a cliché. But what is content? To me, it’s a great story, a memorable message or a shared experience. The only difference with telling brand stories today versus a few years ago is that these stories can now be multidimensional ­ with, images, videos, animation, infographics and...

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First Nations and LNG: A case study in using social media & traditional PR

Posted on Feb 26, 2014

First Nations and LNG: A case study in using social media & traditional PR

I recently did some work for Coppermoon Communications, helping them increase their social media following and writing updates for a First Nations Summit on LNG.  Not only did I write their social media content, largely based on the news emerging around the new LNG industry in BC, but I also created original content for the website, and began a conversation online about this increasingly important, and much misunderstood, topic. The results were extraordinary. I grew their Facebook following from a half dozen to more than 350 in just two months. Similarly, their Twitter following grew from a small handful to 180 over the same period. The social media strategy, combined...

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Vancouver’s First Children’s Film Festival Makes Big News

Posted on Jun 26, 2013

Vancouver’s First Children’s Film Festival Makes Big News

It’s not every day that four-year-olds get the opportunity to make their own films. So when I heard that the preschool teacher at about West Point Grey Academy had been working for months with a former Disney animator and MAKE productions to create the city’s first film festival for kids, I knew I had to help spread the word. It wasn’t a hard sell. These kids are cute and funny and their unbridled creativity made for short films that were absolutely hilarious. You can watch the news clip on CTV here. And you can read about them in the Province here. Make sure to click the links at the end of the story to watch some of the young filmmakers...

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The Making of a Thought Leader

Posted on Jun 12, 2013

The Making of a Thought Leader

Ever heard of the term: thought leader? That’s the fancy term bandied about by us PR folks for “becoming an expert.” What it means is getting you – our clients – to become the experts in your chosen field in the eyes of the public. Basically, it means you become the ultimate go-to person when the media needs someone to talk about your specialty, whether it’s real estate or high tech or fashion. But becoming a thought leader takes time and patience. Lots of time. One of the ways to become a thought leader is to start writing about general interest topics in your field. For the Vancouver development team at Trasolini Chetner, I started...

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Real estate developer finds story in truly supporting local art

Posted on May 29, 2013

Real estate developer finds story in truly supporting local art

In PR, everything begins with a story. Identifying an overarching storyline for your business or your organization is the key to a successful PR campaign both in traditional and social media. In the real estate world, condo developers can sometimes find it difficult to identify what makes them unique, especially in Vancouver where there is so much supply. Working with Imani Developments, the story quickly became clear. In such an artsy neighborhood, what could the developer do to foster a real sense of community and to support the existing community of artists? In a brainstorming session, we found our answer: buy local art and hang it in the sales centre and in the...

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