What I Do

If you’re a company or organization that needs to build a loyal tribe of customers or members, you need creative storytelling to get there. With two decades of experience as an award-winning journalist, author, editor and media relations consultant, I help your company or organization get noticed, get in the news and build buzz. My unique approach to building tribes through storytelling combines earned media with sponsored content and thought leadership. My digital content & communications strategies often get unexpectedly big results for my clients. Check out the case studies page for more details. With strategic planning, creative ideas, media connections and knowledge of the latest industry trends, I can help identify your company’s story and ┬ápromote it in publications that reach the biggest audience. I know what makes a good story and how to share it in a way that will make it stand out from the crowd.